Pest and pestle analysis is a framework used in the environmental scanningcomponent of strategic management under pest and pestle analysis are.
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Macro-environment consists of six major factors that affect an organization externally depending on its marketing strategy they arei. The steeple analysis of samsung focuses on five factors: social, technological , economic, environmental, political, legal, and ethical.
The presentation discusses various business strategies for lg under given environmental situations it was a part of the academic curriculum.